Morris, a professional stationery brand, participated in SISOFAIR 2026, held at COEX in Seoul from October 22 to 24, offering hands-on experiences for visitors.

 

At the exhibition, Morris operated a DIY booth where visitors could assemble their own color pens and explore the ink-filling process.
Using the JUSTCLICK S series, participants could choose from 12 colors each for the push button, clip, and barrel, creating up to 1,728 unique designs.

 

Visitors also experienced ink dipping with 10 different ink colors, observing how ink is absorbed through capillary action.
 

The interactive experience went beyond simply using stationery products, allowing visitors to explore their structure and the principles behind their production while creating personalized writing instruments.
 

Morris plans to continue developing convenient stationery products that reflect consumer preferences and personalization trends, while creating new ways for consumers to engage with its brand.
 

 Source: Asiatoday